"My firm would not be where it is today if I had not invested in a Web page in 1998," says Brian Kreick, an agent in Seattle. "It's the best thing for name recognition and brings in the most business. Unlike those people who are paying $4 or $5 for pay-per-click advertising [at Google], I get that visibility for free."

Forbes.com - Wednesday, July 11, 2007

How To Run A Real Estate Brokerage: Technology
Every new business owner needs to know the fundamentals. Forbes.com is breaking down those building blocks by answering eight core questions related to a given industry. Taken together, the information will give budding entrepreneurs a head start on making those first critical steps.